ONLINE E-COMMERCE PROGRAM

| 96 RATINGS

In this 3-half-day expert-led, live online class, you will understand how to start, manage, and grow your online business, whether it is your own or on E-Commerce platforms. Specifically, you will learn the basics of E-Commerce, E-Commerce marketing strategies to drive traffic and sales, the backend of E-Commerce operations, and how to scale your E-Commerce business.

PROGRAM OBJECTIVES
By the end of the 3-half-day program, the participants will be able to apply E-Commerce strategies based on concepts such as: (1) E-Commerce business models for brands, (2) the marketing funnel and how it shapes the shopper journey, (3) setting up a store, (4) levers for optimizing business results, and (5) E-Commerce business management for growth.

RECOMMENDED FOR
Any professional and entrepreneur wanting to deep-dive their digital learning in E-Commerce and starting an online business.

PROGRAM LOCATION
This class is held live and online via Zoom. You will receive access to the Zoom link seven (7) days prior the start of the program.

Moreover, this program has an integrated self-paced content feature than you can access via the CDP Learning Portal.

CERTIFICATE ELIGIBLE
For those who will enroll in the With CDP Certification option, you can earn a CDP Certificate after finishing the program and passing the qualifying exam.

All program attendees will receive a Certificate of Participation.

This product is currently out of stock and unavailable.

ONLINE E-COMMERCE PROGRAM

UPCOMING BATCH STARTS ON JUN 17, 2023
30% OFF EARLY BIRD ENDS ON MAY 18, 2023

Bite-sized Learning Format

Starting in the second-half of the year, students can enjoy shorter learning sessions for CDM certification programs. Our online classes are now more spread out which means a lighter CDM learning experience.

70-30 Program Structure

We optimized our curriculum to strike a balance between theory (30%) and practice (70%) and feature more individual and collaborative activities for a richer learning experience.

Work-integrated Learning

Coming soon is a new feature where class activities and assessments will be based on the student’s actual job, thus hitting two birds with one stone.

DAY 1 | FOUNDATIONS OF E-COMMERCE AND THE SHOPPER JOURNEY

LIVE, FACILITATED TOPICS COVERED

  • History, Growth, and Future of E-Commerce
    • Current Retail Environment
    • Stats and Trends (Rolling 5-Year Story)
    • E-Commerce Growth Versus Total Population
    • Forward-looking Statistics
  • E-Commerce Business Models
    • Traditional Business Models and New Business Models
    • Identifying What Worked and What Failed With Sample Case Studies
    • Leveraging on Existing Business Models
  • Designing the Shopper Journey
    • Shopper Journey Design Principles
    • Improving the Experience of Customers
  • Setting Up Your E-Commerce Business (Part 1)
    • Types of Team Structure
    • Order Flow
    • Sourcing
    • Payment Processing
    • Logistics
    • Order Fulfillment Centers
    • Stock Management and Order Management
    • Packaging Pointers and Delivery Management

SELF-PACED LEARNING CONTENT

  • To-be-announced

DAY 2 | BUILDING E-COMMERCE OPERATIONS

LIVE, FACILITATED TOPICS COVERED

  • Setting Up Your E-commerce Business (Part 2)
    • Tech stack for E-Commerce
    • Test and Learn Culture: How to Do Product and Marketing Optimization
    • Levers for Optimizing Business Results
      • Advertising Optimizations (On-site, Off-site)
      • 4Ps and Optimizations
      • UX Optimizations
      • User Cohorts/Personas
      • Optimizing Across Levers

SELF-PACED LEARNING CONTENT

  • To-be-announced

DAY 3 | GROWING THE E-COMMERCE BUSINESS

LIVE, FACILITATED TOPICS COVERED

  • Building a Successful E-commerce Business
    • E-Commerce With Shared Expenses vs E-Commerce as a Standalone Business
    • E-Commerce P&L
    • Examples of KPIs Important to Businesses at Certain Stages
      • Testing Phase
      • Growth Phase
      • Cash-cow Stage
    • Applying PC1, PC2, PC3
    • E-Commerce Industry Trends and Solutions
      • Case Studies
      • Examples on Innovation

SELF-PACED LEARNING CONTENT

  • To-be-announced

Rate Inclusions

  • 23 total learning hours to be delivered as three (3) half-day live, expert-led sessions with self-paced learning content
    • 15 hours (for 3-half-day) of live online learning sessions (lectures, experiential learning approach, hackathons, and activities)
    • 8 total hours of self-paced learning content (e.g. real-world cases, additional reading materials, worksheets, reflective worksheets)
  • Access to a Student Learning Portal with a library of content shared during class, the decks presented by the Subject Matter Expert, and other supplementary content and off-class activities
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn a Certificate of Participation after a complete class attendance
  • For Programs with CDM Certification enrollments only, a CDM Certification is granted at the end of the program after passing the qualifying exam

Get involved fully online with blended learning
Unlike your regular recorded webinar and online class, the Online E-Commerce Program is an expert-led, blended online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with the team in real-time
We have designed the live sessions into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning & check your progress
Get more content in between and after sessions through our Student Learning Portal. Self-paced learning content materials in the form of real-world cases, additional reading materials, and reflective worksheets that are prepared for you to self-assess your understanding of the topics discussed. These will help you learn in your own time and will forever be accessible.

1. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

2. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

3. Self-Paced Learning Content
After your live sessions, check and assess your understanding with the supplementary learning content materials (e.g. real-world cases, additional reading materials, and reflective worksheets) curated for you. Be also able to track your progress with your Student Learning Portal account.

4. Facilitated Online Learning
Throughout your live online classes, your CDP Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDP Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDP Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

CHRISTINA “KRING” LAO
Director, Marketing for Marlboro and Digital Activations, Philip Morris International (PMFTC)
former Head of Digital Transformation, McDonald’s
Program Chair for E-Commerce Program

ASH MANDHYAN
CEO, MetaverseGo!
former VP of Marketing, Lazada (Alibaba) and Client Solutions Head, Meta (formerly Facebook)
Program Chair for E-Commerce Program

DATES:

  • BATCH 20: Jun 17, 24, Jul 1 (3 Sat)
  • BATCH 21: Oct 7, 14, 21 (3 Sat)

TIME:

  • 13:00 – 18:00 Philippine Time (PHT) (UTC +8) /
  • 13:00 – 18:00 Singapore Time (SGT) (UTC +8) /
  • 12:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
  • 12:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
  • 11:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)

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