Certified Digital Marketer Team
Many businesses are interested in getting into E-Commerce. Whether it’s partnering with online marketplaces such as Lazada or developing independent e-commerce websites of their own, brands have tried online selling in one form or another.
When it comes to e-commerce, a lot of trial and error is involved. Fortunately, we have picked up a thing or two from our experts on some pointers that are easily missed when executing e-commerce initiatives.
Here are the five (5) essentials that your brand might be missing when it comes to e-commerce strategy and execution:
1. The products weren’t easily searchable on the big e-commerce sites
Make sure your product’s name is not too generic nor too specific.
2. Product photos were misleading or didn’t provide enough relevant information
It’s all about making your photos user-friendly. Here are a few things to remember when it comes to your product photos:
- Use fonts that are readable. Make sure the font color you choose does not clash with your overall layout.
- Make your content short and straight to the point. Remember, your audience would not invest time in reading long product names or descriptions when scrolling through your e-commerce site.
- Make sure the product being endorsed in your photo is exactly what your audience will get. Nobody likes false advertising.
3. Thinking that more products listed meant more sales
Categories are helpful when it comes to a brand’s e-commerce strategy. Think of this being similar to a brick and mortar supermarket where everything is organized in categories for better customer experience.
4. Jumping to sell what was trendy without checking out their competition
Always do a landscape and a competitive analysis before creating an e-commerce project. Is your product the only one in the market or is there competition? What’s your competition like – pricing, promotions, customer reviews? What about trends – are you going to be riding on that or not? These are just a few of the questions you should be asking before starting your e-commerce project.
5. Not driving enough traffic to their site
Let’s talk promotion and where your audience really is. Knowing who your audience is and where they usually spend their time digitally plays a big part in your strategy. You have to place ads to platforms where your audience will most likely see you.
If you’re just starting out your E-Commerce business or are looking to upskill yourself as you figure out your winning E-Commerce strategy, then make sure to catch our E-Commerce Program. It will be having its LAST 2019 RUN this August 29 to August 30!