5 Common Slips When Managing Your Online Store

1. The products weren’t easily searchable on the big e-commerce sites

TIP:

Make sure your product’s name is not too generic nor too specific.

2. Product photos were misleading or didn’t provide enough relevant information

TIP:

It’s all about making your photos user-friendly. Here are a few things to remember when it comes to your product photos:

• Use fonts that are readable. Make sure the font color you choose does not clash with your overall layout.
• Make your content short and straight to the point. Remember, your audience would not invest time in reading long product names or descriptions when scrolling through your e-commerce site.
• Make sure the product being endorsed in your photo is exactly what your audience will get. Nobody likes false advertising.

3. Thinking that more products listed meant more sales

TIP:

Categories are helpful when it comes to a brand’s e-commerce strategy. Think of this being similar to a brick and mortar supermarket where everything is organized in categories for better customer experience.

4. Jumping to sell what was trendy without checking out their competition

TIP:

Always do a landscape and a competitive analysis before creating an e-commerce project. Is your product the only one in the market or is there competition? What’s your competition like – pricing, promotions, customer reviews? What about trends – are you going to be riding on that or not? These are just a few of the questions you should be asking before starting your e-commerce project.

5. Not driving enough traffic to their site

TIP:

Let’s talk promotion and where your audience really is. Knowing who your audience is and where they usually spend their time digitally plays a big part in your strategy. You have to place ads to platforms where your audience will most likely see you.