ONLINE SOCIAL MEDIA PROGRAM

| 74 Ratings

This is a 2-day expert-led, live online class that covers Social Media Strategy & Execution. Navigate through the complex world of social media with this Online Social Media Program. Deep-dive into the different social media platforms, maximize your campaign through influencer and community marketing, and learn about crisis management. Elevate your strategy to bring your brand awareness to loyalty and advocacy.

OBJECTIVES OF THIS PROGRAM
By the end of the 2-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

RECOMMENDED FOR
Any professional wanting to deep-dive their digital learning in social media.

NOTE
See “Rates & Payment” section to view rates & inclusions for each Enrollment Type.
DAY 1 covers Social Media Planning. DAY 2 covers Social Media Execution.

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ONLINE SOCIAL MEDIA PROGRAM

UPCOMING BATCH STARTS ON OCT 1, 2022
ENROLL TODAY, SAVE 30% OFF! LIMITED SLOTS ONLY!

DAY 1 | SOCIAL MEDIA PLANNING

  • Social Media Landscape
    • Trends & Statistics
  • Social Media Strategy Creation
    • Competitive Analysis on Social Media
    • Social Media Audit
    • Resources for Social Media
  • Insighting on Social Media
    • Insighting Frameworks
    • Tools & Techniques for Insighting
  • Goal-setting on Social
  • Owned: Content Strategy for Social
    • Social Media Brand Playbook
    • Expanding the Campaign Big Idea on Social
    • Social Media Content Across the Conversion Funnel
  • Earned: Engagement Strategy for Social
    • Social Media Culture & Values
    • Influencer Marketing
    • Community Management
    • Engagement Tactics
    • Crisis Management

DAY 2 | SOCIAL MEDIA EXECUTION

  • Platform Strategy
    • Social Media Platforms: Features, Strengths, Weaknesses
      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
      • Messaging Apps
        • Facebook Messenger
        • Viber
        • WhatsApp
        • Telegram
      • Niche Social
        • TikTok
        • Discord
        • Reddit for Insights
  • Social Media Analytics

Get involved online
Unlike your regular recorded webinar and online class, the Online Social Media Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share, and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDP Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDP Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDP Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDP Certification is the ASEAN’s only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.

Your CDP Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDP Certificate, you are required to complete a CDP Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDP Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SMEs network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies and digital trends.

Your class will be taught and faciliated by a mix of SMEs coming from this line up.

JASON CRUZ
Head of Global Content Strategy for Shell Eco-marathon, Shell
Program Chair for Social Media Program

SHAYNE GARCIA-MADAMBA
Creative Partner, GIGIL The Ideas Company
Program Chair for Social Media Program

MIKO DE VERA
Marketing Technology Lead, AIA (formerly Philam Life)
former Digital Account Director, MRM McCann

TARA CABULLO
Digital Experience Lead, Globe Telecom

GRETCHEN QUE
Head of Social Media & Partnership Marketing, Grab PH

WILL TAN
Commerce Solutions Lead, Meta Philippines

JEANO CRUZ
Creative Director and Head of Social, GIGIL

IRA MACALINDONG
Digital Campaign Manager, AIA (formerly Philam Life)

2-DAY LIVE ONLINE PROGRAM WITH CDP CERTIFICATION*

Regular Rate: $559.00 + VAT
Limited Slots Left, 30% OFF: $391.30 + VAT

*Certification is optional. Learn more about Certifications.

2-DAY LIVE ONLINE PROGRAM WITH CERTIFICATE OF PARTICIPATION

Regular Rate: $429.00 + VAT
Limited Slots Left, 30% OFF: $300.30 + VAT

1-DAY CLASS ONLY WITH CERTIFICATE OF PARTICIPATION

Choose from either DAY 1: Social Media Planning or DAY 2: Social Media Execution

Regular Rate: $219.00 + VAT

Rate Inclusions:

  • 8 hours (for 1-day) to 16 hours (for 2-day) of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
  • Access to a Student Learning Portal with a library of content shared during class
  • Access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Student support and consultation via class Facebook Group
  • Earn Certificate of Participation at the end of the program after full attendance
  • For Programs with CDP Certification enrollments only, a CDP Certification is granted at the end of the program after passing the qualifying exam

Payment Methods: 
We accept payments through the following methods:

  • Credit Cards* via PayPal – no account needed, no additional fees (American Express is not accepted)
  • Debit Cards via PayPal – no account needed, no additional fees

2022 DATES

  • BATCH 40: Oct 1, 8 (2 Sat)
  • BATCH 41: Dec 8, 9 (Thu, Fri)

TIME

  • 09:30 – 18:30 Singapore Time (SST) (UTC +8) /
  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8) /
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7) /
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7) /
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30)

Who can take this program?
This is open to everyone who wants to deep dive digital learning in social media. The general profile of our students for this program range from marketing professionals, marketing specialists, PR managers, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. Once you select the program that you will bring you that needed leverage in your career, select the Program Class, Enrollment Type, and Program Schedule of your choice.
  2. Complete your Registration
    Register with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the registration is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of social media marketing. However, a 1-day rate is offered for those who wish to attend only 1 online class session.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?

We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDP Certification for Social Media. This is earned after finishing the course and passing the qualifying exam. We recommend getting this CDP Certification to be a recognized expert in your field.

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