PERFORMANCE MARKETING

A 4-hour, expert-led, and live online training where you will learn quick-win strategies on how to increase your online conversions through effective communications, consumer psychology, and ad tech.

OBJECTIVES OF THIS PROGRAM
By the end of the session, the students will be able to explain the differences between brand marketing and performance marketing.

RECOMMENDED FOR
Business owners who have a foundational grasp of digital marketing, marketing decision-makers, digital marketing team leaders and members, and companies who are running paid digital ads who want to shift their marketing strategy thinking from awareness-level (reach, impressions) to conversion-level (leads, checkouts) and are looking to build an in-house capability for performance marketing functions.

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PERFORMANCE MARKETING

UPCOMING BATCH STARTS ON JUL 2, 2022
ENROLL TODAY, SAVE 30% OFF! LIMITED SLOTS ONLY!

  • Defining Performance Action: What Does Marketing Success Mean to You?
    • Different Types of Conversion
    • Buying Models on Digital
    • KPI Benchmarks and Best Practices
    • Performance Studies (BrandLift, Crossmedia Studies, etc)
    • Tagging, Tracking, Creating a Single-view of Customer, and Attribution
  • Persuasion Techniques: Overview
  • Performance Marketing Strategies: Powerful Strategies That Convert
    • Retargeting
    • Dynamic Advertising
    • Collaborative Advertising
    • Native Advertising
    • Affiliate Marketing

Get involved online
Unlike your regular recorded webinar and online class, the Online Masterclass on Performance Marketing is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDP Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

05. Certificate of Participation
At the end of your online classes, you will receive a Certificate of Participation.

A CDP Online Masterclass features the best-of-the-best experts who are sought-after industry experts in a field of specialization through breadth and depth of experience. They form part of CDP’s 200+ Subject Matter Experts. In CDP’s Online Masterclass, we give you access to connect, consult, ask questions, and learn about a specialty class direct from the masters. These highly experienced professionals have made a name for themselves in specialty topics they will be teaching you in our classes.

CDP’s Online Masterclass is designed using the same Understanding by Design (UBD), instructor-led principle that we are known for. You are getting the same credibility, integrity, and the highest standard of digital education and will allow you to network with and be part of a growing community of like-minded professionals and life long learners.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

MIKE ACOSTA
Managing Director, The Loop Digital

BERNARD SAN JUAN III
General Manager, TrueLogic Online Solutions
Managed 300+ websites and scaled 3 web-based companies to multi-million dollar status

KARA GENGANIA
E-Commerce Lead – PH
The Coca-Cola Company

MIKO DE VERA
Marketing Technology Lead, AIA (formerly Philam Life)
former Digital Account Director, MRM McCann

JASON CRUZ
Head of Global Content Strategy, Shell Eco-marathon
Program Chair for Social Media Program

WILL TAN
Commerce Solutions Lead,
Meta

1-HALF-DAY PROGRAM WITH CERTIFICATE OF PARTICIPATION

Regular Rate: $129.00 + VAT
Limited Slots Left, 30% OFF: $90.30 + VAT

Rate Inclusions

  • 8 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities) via 2 half-day sessions
  • Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
  • Lifetime access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn Certificate of Participation at the end of the program after full attendance

Payment Methods
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal

*Except for American Express

2022 DATES

  • BATCH 1: Jul 2 (Sat)
  • BATCH 2: Dec 10 (Sat)

Time:

  • 08:00 – 12:00 Singapore Time (SGT) (UTC +8) /
  • 08:00 – 12:00 Philippine Time (PHT) (UTC +8) /
  • 07:00 – 11:00 Indonesia Time (WIB) (UTC +7) /
  • 07:00 – 11:00 Vietnam Time (ICT) (UTC +7) /
  • 05:30 – 9:30 India Time (IST) (UTC +5:30)

Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in performance marketing. The general profile of our students for this program range from digital strategists, marketing professionals, marketing specialists, product managers, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. Once you select the program that you will bring you that needed leverage in your career, select the Program Class, Enrollment Type, and Program Schedule of your choice.
  2. Complete your Application
    Register with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
  3. Payment and Confirmation
    Once the registration is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full-day regular class rate. There will be no CDP Certification offered for this program.

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