EXCLUSIVE IN-HOUSE CERTIFICATIONS
Join industry leaders across the region turning the gears for digital transformation
CDM is the industry’s recognized digital marketing learning partner in the Philippines. We have been training thousands of professionals for more than a decade.
We design custom learning experiences and are the go-to trusted learning partner of top global brands in the Philippines and APAC region.
For your organization’s needs, we can execute private, in-house learning experiences of highly relevant topics in digital marketing and digital transformation to realize & accelerate your team’s upskilling plans.
WHY GET AN EXCLUSIVE CDM PROGRAM?
✓ Discuss freely and in the confidence of your team
✓ Get real-time expert opinion on your current and future plans
✓ Apply our frameworks, workbooks, and activities to address real business challenges, and create actionable ideas and output while being guided by our expert instructors and facilitators
✓ Experience a global standard online learning method, which we call the ‘CDM Way of Online Learning’
Immerse your team into the learning design and content of our tried-and-tested programs, which are constantly reviewed and approved by the industry’s best to ensure they deliver clear, relevant, and practical takeaways for participants.
GLOBAL STANDARD DIGITAL LEARNING
Our training follows the Understanding-By-Design framework, the global standard in learning design approved by the industry.
Wherever you are, tune online to real-time lectures and discussions with Subject Matter Experts (SMEs), who will be your instructors.
As you pick up new learnings, work with your teams during interactive breakout sessions for a collaborative and enhanced social learning experience.
SUPPLEMENTARY LEARNING CONTENT
Check and assess your understanding with supplementary materials (e.g. real-world cases, reading materials, reflective worksheets) curated for you.
Throughout your entire experience, CDM Facilitators will be present to guide and assist you to make sure that all students are engaged, moderated, and supported for the best student experience.
At the end of the program, receive a digital Certificate of Participation that shows you have completed a digital skills training widely recognized in the industry.
CUSTOMIZATION MADE SIMPLE
We have made customization easier than ever. Make your team’s digital upskilling goals happen now and custom-fit your learning to your team’s needs!
Choose from among our standard program curriculums to meet your learning objectives and digital priorities.
DIGITAL MARKETING FUNDAMENTALS
Be able to create an effective customer-centric digital marketing strategy and plan. Understand the digital ecosystem of social media, website, email, video, and mobile marketing.
Be able to create a social media strategy and plan covering platform strategies, influencer marketing, and community & crisis management. Know how to build a playbook and content calendar for your business.
DIGITAL MEDIA PLANNING
Be able to create a concrete digital media strategy and plan. Learn how to plan and buy using popular tools, like Facebook Business Manager and Google Ads Manager; and how to track and optimize your ads.
DIGITAL MARKETING ANALYTICS
Know how to develop a measurement framework and a performance optimization plan for any chosen campaign for your brand using different analytical tools and methodologies.
SEARCH ENGINE OPTIMIZATION (SEO)
Gain technical knowledge of search engine factors, website content optimization techniques, and metrics to organically improve your ranking. Learn how to create a comprehensive & systematic SEO action plan.
Choose the specific dates* that best fit your operations & your team’s availability.
STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours.
STEP 03 | Approve and finalize the schedule options we will be sending.
*Subject to CDP Team & Subject Matter Expert availability.
Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.
SUBJECT MATTER EXPERTS
Choose your line-up of Subject Matter Experts (SMEs)* from our roster of recommended instructors to get the most out of an engaging learning experience with the industry’s top experts and thought leaders.
CDP takes pride in a 200+ SMEs network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.
Your class will be taught and facilitated by a mix of SMEs coming from top brands and organizations.
*Subject to CDP Team & SME availability.
Work with the CDP team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*
*Limited to reasonable extent only. Subject to availability of resources.
Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.
Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.
Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.
GET MORE VALUE FOR YOUR INVESTMENT
As your digital transformation partner, we will help you design a training fit for your team’s needs. Get the flexibility and reliability you need without spending for a fully customized program.
Reach a minimum of 25 participants and run your very own batch of any of our listed Exclusive Corporate Programs. Enjoy discounts the more programs you design with us!
Learn more about how CDM can design an Exclusive Corporate Program for your team.
Vice President for Content, Lazada
“CDM is the pioneer educational institution in running a digital marketing program in the Philippines. The online learning experience from their instructional design perspective is very collaborative. CDM identifies the target learners’ needs and comes up with engaging online and offline learning experiences. They listen to feedback and adjust and fine-tunes future events accordingly.”
Marketing Manager for Community and Advocacy SEA, Facebook
“CDP has been a crucial partner in scaling a training program on how small businesses can utilize digital platforms for growth via online classes. The trainers are experienced, engaging, and able to share real-life examples with those in classes. They have shown commitment to not only facilitate but improve the quality and experience to all that would be attending the program.”
Communications Specialist, Wyeth Nutrition Philippines
“We, at Wyeth Nutrition, would highly recommend working with CDM. Not only do they follow what you ask of them but they really try to understand and challenge what your learning objectives are. They are all professionals and easy to work with. They are also very flexible and can easily adjust to your needs. They really work together with you in achieving your digital transformation goals.”