MMA X CDP CERTIFICATION PROGRAM: MOBILE STRATEGIES & TECHNOLOGIES
2023 DATES AVAILABLE SOON
MODULE 1 | MOBILE CREATIVES AND EXPERIENCES
I. MMA Mobile Creative Framework
- Types of Innovative Mobile Approaches
- Mobile Creative Best Practices + Case Studies
II. Advanced Mobile UX Concepts
- Visual Design, Interaction Design, Information Architecture
- Best Practices + Case Studies
MODULE 2 | SHIFTS IN MOBILE PLATFORMS
I. Messaging Apps for Brands
III. Wearables, Virtual Reality (VR), Augmented Reality (AR), & Mixed Reality (MR)
MODULE 3 | INTEGRATING MEDIA TOUCHPOINTS
I. Omnichannel Marketing
- Characteristics and Principles of Omnichannel Marketing
II. Transmedia Marketing
- Transmedia Pillars
MODULE 4 | MOBILE MEASUREMENT AND ANALYSIS
I. Advanced Marketing Metrics
- Lead and Lag Measures
- Brand Marketing Metrics
- Performance Marketing Metrics
II. Business Metrics III. Conversion Rate Optimization
MODULE 5 | MOBILE AD TECHNOLOGIES
I. Marketing Automation
- Principles for Automation
II. Mobile Programmatic
- Programmatic Creative Options
- Buying Programmatic Ads
- Ensuring Brand Safety
MODULE 6 | MOBILE INNOVATION
I. Innovation Models
- 10 Types of Innovation
- Sustaining and Disruptive Innovation
II. Primer on Agile Development
- Agile vs. Waterfall Development
Get involved online
Unlike your regular recorded webinar and online class, the MMAxCDP Mobile Marketing Certification Program: Mobile Strategies & Technologies is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDP x MMA Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.
Share new learnings with the team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.
Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.
1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.
2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.
3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online Learning
Throughout your live online classes, your CDP Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience
5. Official Digital MMAxCDP Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital MMAxCDP Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.
THE MMAxCDP CERTIFICATION ADVANTAGE
An MMAxCDP Certification is the APAC’s only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the MMA, 500+ members of CDP and MMA’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is formal documentation that demonstrates proficiency and competency in digital.
Your MMAxCDP Certification and education will allow you to network with like-minded professionals who are digital leaders through lifelong learning.
To earn an MMAxCDP Certification, you are required to complete the MMAxCDP Certification Program, take, and pass the Certification Exam. Upon completion of all requirements, a copy of your MMAxCDP Certification will be sent to you via email once it is made available.
NEW! MMAxCDP Master Certification in Modern Marketing
Considered a high-level achievement, this Master Certification ensures that the bearer has both a broad and in-depth understanding of his/her chosen field in modern marketing. To receive the Master Certification, the candidate must be able to gain, at least, two (2) MMAxCDP Certifications.
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDP boasts a 200+ SME network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies, and digital trends.
Your class will be taught and facilitated by a mix of SMEs coming from this lineup.
Founder & Chief Experience Officer, Qairos
former Chief Experience Officer, QUIDDITY Usability Labs and Agency Business Lead, Google
Strategy Director, Ogilvy
Digital Director, Asia Mindshare
former InMobi, Flipkart, Google, Ogilvy
Managing Director, Experience Services Lead – MENA, Accenture Interactive
Head of Marketing – Asia Pacific, InMobi
2-DAY PROGRAM WITH MMAxCDP CERTIFICATION
- Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
- Opportunities to consult directly with CDP, MMA, and SMEs
- 5+ interactive learning in-session activities
- 50+ case studies in the student library
- 25+ whitepapers
- 10+ mobile marketing checklists
- 2 optional homework activities
- Access to a private WhatsApp group dedicated to the program
- 80-point certification exam
- CDPxMMA Certification (valid for 2-years, upon passing the requirements)
- 2023 DATES AVAILABLE SOON
- 14:30 – 18:30 Singapore Time (SGT) (UTC +8)
- 14:30 – 18:30 Philippine Time (PHT) (UTC +8)
- 13:30 – 17:30 Indonesia Time (WIB) (UTC +7)
- 13:30 – 17:30 Vietnam Time (ICT) (UTC +7)
- 12:00 – 16:00 India Time (IST) (UTC +5:30)
Who can take this program?
This is open to everyone who wants to deep-dive their digital learning in mobile marketing. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.
Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.
How do I enroll in this program?
- Click on “REGISTER NOW”
You will be led to the CDP x MMA enrollment page where you can start your registration.
- Complete your Registration
- Payment and Confirmation
Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.
What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 half-days full of a comprehensive learning experience on the basics of mobile marketing. Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.
Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.
You may also choose to receive a CDP Certification for Mobile Marketing. This is earned after finishing the course and passing the qualifying exam. We recommend getting this CDP Certification to be a recognized expert in your field.